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Is There Any Reason We Say Something Brand-New And Not New

Is There Any Reason We Say Something Brand-New And Not New

When you are part of a game show, you must have heard that the winner is awarded with a brand-new car! 'Brand-New', of course, means totally new or unused. But have you ever wondered how the brand-new name is origin?

Interestingly, brand-new isn’t originally referenced by a brand name or something new. The brand in ‘Brand-New’ is refers to ‘burning piece of wood’ or, more generally, ‘fire’. ‘Brand-New’ was something that had only come out of a lattice or furnace, where many items such as pottery or metal were made.

‘Brand-New’ was used in the 16th century to describe a new and unused thing. ‘Fire-New’ is also a word from the late 16th century with a meaning similar to brand-new. 'Brand-New' and ‘Fire-New' were used interchangeably in this period and have even been used by William Shakespeare and others in their plays.

One day was reading newspaper and I saw the phrase called ‘bran-new' instead of ‘brand-new'. I got confused and thought of clarifying the confusion or at least knowing the difference between the two.

The proper expression is ‘Brand-New’, not ‘Bran-New’. The ‘d’ in ‘brand’ is often unpronounced, hence the phrase sounds like ‘bran-new’. ‘Bran-New’ is a common variation on ‘Brand-New’, although it’s usually considered an error. It was commonly used a few years ago, but it still appears frequently online.

Perhaps this originally meant that the product was a "name brand", such as Mercedez-Benz or Porsche or BMW or Volkswagen, as opposed to a generic new from some cheaper brand that no one had heard of or didn’t care.

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