Up-scaling your Knowledge - Blog vs. Vlog

Updated: Sep 6

In 21st century, it is practically not possible that you haven’t heard about blogging and vlogging! We won’t get into too much basic details here.

Blogging is an online platform where people meet, exchange their thoughts or opinions. Instagram is one of the massive platforms to get your word out and start your blog. To start a blog, you just need two things: a picture and few words. Other blogging websites: WordPress, Blogger and Tumblr – using any of these you can start of the blogging.

Vlogging are video blogs. They are a more visual approach to present the content. Vlogging website you must hear: Youtube, Vimeo and Dailymotion.

If you don’t mind, can I ask for few questions about Blog vs. Vlog. So, are you ready?

Question 1: Which is winner when talking about website traffic?
Question 2: Are you aware of segmenting the target audience between the two?
Question 3: Role of SEO in Blog and Vlog?
Question 4: Is Vlog killing Blog. True or False?
Question 5: In this marketing world, who do you choose for your business - Vlog, Blog or both?

Nowadays, everyone is leveraging both media to increase their visibility. Generating traffic means prospects. As a marketer, every single lead is a potential customer to business. Every visitor is a source of income. Websites utilizing videos generate more business than other. Vlog is a win when it comes to generate website traffic.

Blog started early 90’s; however, vlog has started in 2000. Now a days both are heavily used in the business but Vlog has more votes over blog.

One more time - Are you Ready? If I ask you to choose one - reading over watching a video, what will be your preference? Video means Vlog. Right?

People recognize business through their communication style. Across the businesses, they are now creating more and more Vlog content than Blog. You might notice that every small or big business should have a blog section. Through blogs, companies promote their product or services. This is the easiest way to touch huge segment in less time frame.

Running or creating a blog is not too difficult. Blogging is sharing of informative content online. Every business makes some strategy to reach to their prospects. Social media strategy helps decision making process.

SEO (Search Engine Optimization) is a technical and essential skill required for a blogger. Growing website traffic and maintaining articles is not a one-time task. Timely, SEO and update blog content help website traffic.

For Vlog, all you need is a professional equipment’s using which you can record a video. The content on the Vlog is little more in-depth while comparing to Blog. The more you engage with audience, the more they like you. Watching videos is faster than reading an article. A high definition camera, microphone, high density light and professional video editing software are the basic needs for Vlogging. Yes. Vlog is costlier than blog, but it is not like Vlog is killing blog stream. Both have its own positive and negative sides.

No matter what you choose for your business either one or both, it should fulfill the need of the business.

Vlogging has @equipment's and blogging has @HelpinGUIDE. Combination of both will be best now a days.

Types of Blogging:

  1. Personal

  2. Business

  3. Niche

  4. Health and Fitness

  5. Affiliate Marketing etc.

Types of Vlogging:

  1. Music

  2. Technology/Product Review

  3. Gaming

  4. Fashion

  5. Cooking etc. any video channels are part of the Vlog.

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